Summary
CREATIVE PRODUCTION EXECUTIVE
Strategic creative leader known for producing high-impact branded content as in-house executive and for global advertising agencies.
Agile campaign producer for premier, global brands: Barbie, Apple, Disney, and Pepsi.
Successful track record driving content strategy and production from concept to execution across platforms, from Social to Broadcast.
Collaborative leader dedicated to hiring top talent and building teams who deliver world-class content.
High-Volume Production & Efficiency executed through a vast network of talents and masterful orchestration of resources.
Production Optimization & Cost Reduction achieved by bundling projects & negotiating prices.
Lead Video Production & ROI to maximize business goals and audience problems.
Brand Impact & Engagement met through meticulous passion and collaboration.
EXPERTISE
Brand activation | Negotiation | Operational leadership | High-Level talent acquisition & management | Collaborative team management | High-volume Production & efficiency | Production optimization & cost reduction | On set supervision | Post production pipeline | Client relations | Vendor relations | Creative problem solving
SKILLS
Microsoft Office | Adobe Suite | Workfront | AI efficiencies | Google Suite | Slack
RECOGNITION
Cannes Lions Shortlist | Clios | Webby Awards | One Show | Effies | AICP | The Beldings
Work Experience
Director; Global Video Production: Barbie, Dolls, Vehicles, Games | 2022 – Present
- Directed end-to-end production operations for 15+ global brands, driving the creation of 150+ high-impact advertising and PR assets annually within a lean, high-efficiency structure.
- Pioneered a strategic “project-bundling” roadmap across all Mattel business verticals, increasing production velocity while reducing commercial costs by 30% per spot/video, estimated value of $1M+ annually.
- Spearheaded end-to-end video production for 150+ yearly branded projects, aligning creative strategy with core business goals to deliver measurable sales growth and increased audience engagement.
○ Barbie Fashionistas Down Syndrome Video helped reach over 6K placements and 7.6+ Billion media impressions, making this one of Barbie’s biggest press moments ever.
○ Barbie Fashionistas Blind Barbie launch video led to over 3.2B media impressions in 48-hours.
○ Disney Princess & Disney Frozen re-launch assets, contributing to $300M / year billings.
○ Monster High Re- Launch Campaign contributed towards rapid sell outs, increased billings, and a new fan base.
Head of Global Video Production: Barbie, Dolls | 2015 – 2022
- Spearheaded end-to-end production, including strategic vendor onboarding and oversight of crews, budgets, and timelines for high-stakes projects.
- Drove project viability through rigorous forecasting and goal setting to align content production with brand objective.
○ **Barbie Color Reveal 2020 Product Advertising helped increase Mattel sales by 30% that year.
○ **Polly Pocket 2021 Product Advertising helped increase POS 22% from 2021: $169.9M POS.
- Championed workflow optimizations that significantly increased production efficiency and elevated final creative quality, estimated savings of roughly $500K annually.
- Led seamless cross-functional workflows, fostering a collaborative culture between creative, strategy, and production teams to deliver premium content.
LCK PRODUCTIONS | 2006 – 2015
Founder / Producer
- Drove full-cycle production for top-tier agencies.
○ 72andSunny
○ R/GA
○ 180LA
○ Fallon
- Activated brand campaigns managing bidding, execution, and delivery to ensure creative excellence and brand alignment.
○ Airbnb
○ Beats by Dre, featuring Serena Williams, 2 Chainz
○ Expedia
○ PepsiCo, featuring Beyoncé, Fall Out Boy, and Charli XCX (respectively)
○ Sony, featuring Taylor Swift
TBWA / CHIAT / DAY | 2000 – 2006
Producer
- Managed end-to-end production for local and international projects, covering pre-production, and post-production processes for major brands.
○ Apple
○ Energizer
○ Nissan
○ PlayStation
Education
University of Arizona Bachelor of Arts in Art History, English Literature / Creative Writing, Classics
Volunteer Work
Director of Social Media; Board Member of Wiseburn Little League:
Strategic Leadership
Brand Positioning
Increasing visibility, engagement and support
