Pepsi Beyoncé “Mirrors”

Upon receiving the assignment to produce this ad, I learned everything I could about Beyonce’s career by immersing myself in her music videos. This complicated concept required we create a Pre Visualization before we shot, in which director, effects company, editorial, and of course all of the agency people played a huge part. We needed to make sure that before Beyonce entered the set, we knew exactly what we would need to capture all of the different plates, that would then carefully be composited together in order to create this final piece. Every person on this production, from on camera talent to director to effects company to editor to sound designer to our audio mixer, was a true specialist.