Jamie Lancaster, Freelance Animation Director at The Mill exclaimed:
“I’ve had the pleasure of working with Lorraine on 30+ Barbie commercials over the past 5 years, and I can say without hesitation that she’s a kind of ’Superhuman’; a whirlwind of positive energy, always bursting with ideas and enthusiasm – an inspiration on SO many levels! No problem is ever too big for Lorraine; she has an amazing gift for tackling difficult situations head-on in a no-nonsense – yet diplomatic – way. Her pragmatic approach cuts to the chase every time. She’s smart, resourceful, and has an incredible eye for detail – nothing EVER goes unnoticed. I also strongly believe that Lorraine would be a serious contender on ‘America’s got Talent’ for plate spinning – I’ve never known anyone who can multitask like she does! With a brilliant sense of humour too, Lorraine is always LOADS of fun to be around.”
William Gelner, Founder, Chief Creative Officer at Special Group U.S. proclaimed:
“Lorraine Kraus is hands down one of the most resourceful, resilient and committed producers I’ve ever worked with. She has pulled off highly ambitious and challenging projects again and again. At one point I honestly thought that she was a miracle worker but now realize she just cares more than anyone and works harder than everyone.“
Susan Bloom, Senior Design Manager at SEPHORA thinks:
“Lorraine Kraus is an inspiration to work with, and a true secret weapon. She’s that rare commodity in a high stakes work environment; she knows how to adapt and transform for brand needs, and then pivot quickly when creative briefs change in a heartbeat – without compromising quality or message. As the Head of Production, Lorraine goes above and beyond, overseeing all aspects of production from ideation through execution and delivery, and shaping budgets big and small into creative, powerful, engaging work. Lorraine has a special talent for elevating any material she devotes her time to, and is always 10 steps ahead, anticipating team needs and embracing new talent. She knows how to read the room, face difficult situations head on, work well under pressure and make friends easily, pushing herself and others to achieve excellence, grow and evolve. And perhaps most importantly, from pitch to roll out, she keeps team morale high as an incredible advocate and mentor. I feel lucky to have worked with Lorraine, and learn so much from her.”
Arnaud Kerviche, Senior Vice President Marketing at Pair of Thieves observed:
“I had the chance to work with Lorraine when I was overseeing the Barbie Marketing team. Lorraine is a very reliable team member. Not only does she have great brand and creative experience/expertise, but has also a deep understanding of the business. Her ability to wear different hats makes a huge difference from a strategic stand point, but also on the day to day work. She always manages to deliver above and beyond expectation no matter the frame work she works with (timing. Budget, deliverables). Lorraine also demonstrates a very high level of energy and manages to lead the cross functional team in a fun and professional way.“
Erica D. Green, Executive Creative Director | Brand + Creative Consultant testified:
“Working with Lorraine is like drinking a six-pack of Red Bull then washing it down with Jolt–intense! But in a good way. Lorraine will fight the good fight and work magic to pull off productions that are run extremely tight and extremely right–no matter what the budget. And yes, this spans from Beyonce budgets to shoestring budgets derived from really really old shoes that barely even have strings. She’s not shy to share her opinion, which is a trait found in more producers. Just be sure to share yours back as the dialogue is valued. In total, this isn’t a job that can or should be phoned in, and Lorraine proves that daily.”
Whitney Morris, Executive Producer Margarita Mix/Spy/Fotokem says:
“Lorraine is the most organized, loyal, detail-oriented and thoughtful executives with whom I’ve ever worked. She brings so much knowledge, energy, and charisma to every project. She treats our team with the upmost respect, as well as everyone around her. I’ve been blessed to learn from her and the passion she has for our industry. I absolutely love being a part of her creative process and I’m always looking forward to the next time we work together.”
Chiqui Bianco, MBA, International & Hispanic TV / Film / Digital Content, Standards & Practices, Production Management, Marketing noted:
“Lorraine is a top professional. Her ability to manage a variety of high-profile productions with such organization, thoroughness and attention to detail has always impressed me. She champions the creative and brand goals, while being very mindful of budget and legal considerations. My most memorable experience was when we worked on the gender-neutral Creatable World dolls TV commercials together. I really appreciated how effective she was in producing a relevant, purposeful and impactful campaign that was true to the essence of the product.”
Catherine Finkenstaedt, Executive Producer/Slim Pictures observed:
“Lorraine is perhaps the most detail oriented Agency Producer I have ever worked with. Her thoroughness is rivaled by none, her passion for perfection is unique and yet her laughter and humor never wanes. She truly loves what she does, lives for the detail and creatively solving every problem. She’s collaborative and a fair and kind producer-demanding high standards, but shouldn’t we all be? Nothing goes un-noticed, yet everything is embraced as a part of the process. I so enjoyed that process with her, and would be so thrilled to have the opportunity to do it all over again!”
Eric Sutcliffe, Account Director at VaynerMedia proclaims:
“Lorraine was brought in to turn our small, boutique agency’s extremely ambitious concept into reality. With amazing patience, detail, and tenacity, she was able guide a novice client committee thru the intricate commercial advertising production process – juggling tight budgets, limited availability, crazy regulations, and shifting deliverables. Because of her talents, we successfully got an amazing PSA, directed by Ron Howard, starring Glenn Close, and filmed at NYC’s Grand Central Station, in the can. As an account person, it was an incredible relief to know I never had to worry about whether all our bases were covered… I knew Lorraine would just handle it without question. We could have never done it without her.“
Mark Hyatt, Chief Marketing Officer at TÖST Beverages believes:
“Lorraine is a rare mix of expertise, heart and intelligence. She uses all three to produce excellent results for her clients nurturing the creative through communication. Her organization and attention to detail was key throughout the campaign we produced.”
Jen Pybus Freelance CW/CD at agencies in NY – BBDO, FCB, Deutsch, JWT, Evoke, McCann, Chiat announces:
“It is with pleasure and great confidence that I recommend Lorraine as a producer on a production of any scope or size. I’ve had the pleasure of working with Lorraine on several shoots and find her to be a masterful producer who can find bold and novel solutions to the most challenging problems. She has earned a strong reputation for conceptual, strategic and organizational ability in her industry. She has an eye for talent, a skill for stretching a budget and a unique gift with people. I’ve watched her manage everyone from big stars to “extras” with genuine warmth and enormous tact. I trust her instincts on everything from choosing music and recommending locations to vital input at the edit. She is a compendium of knowledge on new and emerging (not to mention complicated) post production techniques and has the stamina to maintain the same equanimity throughout even the longest production schedule. She’s is consistently the calmest, steadiest person around the table. Lorraine is always the first to see the lighter side of a problem and rein everyone in. For this, she is both respected and adored by her colleagues. To work with Lorraine is to love her! Please know I would be happy to substantiate any of the above verbally should you have any questions.”
Mila Davis, Managing Director / Executive Producer at STITCH Editing noticed:
“Lorraine is a detail-oriented producer who is very responsible, has great creative instinct and is a lot of fun to work with.”
Dayna Turcotte, Executive Producer at Beta Petrol Productions, Inc. stated:
“Lorraine is a detail oriented producer who gets the job done. She is extremely easy to work with and very clear and concise in her direction. She is a take charge person who works extremely well with others and knows how to get the very best out of the people she works with. I have enjoyed working with Lorraine for many years.”
