Summary

A creative leader with a talent for building and guiding world-class productions teams and delivering innovative and globally recognized work, I have 20 years of experience producing content, formerly known as spots, ads, short or long form videos, for advertising agencies, production companies, and directly with brands or labels. A producer, a manager, a facilitator, an ambassador, a partner, a creative, and a marketer, I anticipate problems before they occur, and always take parallel paths. I find, hire and manage teams (producers, creatives, directors, editors, web designers, musicians, crew, and more), and just ‘make things happen’. No detail falls through the crack, schedules and budgets are both defended and upheld, and my upbeat personality motivates people to work hard. I have produced content in the most advanced technologies, across all mediums, for Clients including Apple, Barbie, Beats by Dre, Disney, Expedia, Pepsi, and Sony. And perhaps most importantly, I love what I do.

Work Experience

Director of Global Video Production, Barbie & Dolls Marcom; MATTEL August 2022 – Present

  • Lead all aspects of video production
  • Manage full-time video department staff, plus a vast freelancer network
  • Plan, track, and supervise video department annual budget to ensure quality, scale, effectiveness and efficiency
  • Manage contacts and relationships with third-party agencies and production companies, including sourcing, supervising, and communicating throughout all aspects of projects
  • Ideate, pitch, and implement new concepts in partnership with digital, content, integrated marketing and brand teams
  • Develop and enforce video department style guidelines, brand standards and best practices
  • Ensure footage is properly organized and cataloged, maintaining the video archive’s systems and servers and enforcing organizational best practices
  • Support and elevate the creative goals for the production by making appropriate creative, production, financial and logistical relations
  • Aid in the initial assessment, viability and forecasting of potential projects
  • Coordinate with Finance to ensure contracts and paperwork are handled properly; with Procurement on financial reporting, methodologies, goals and strategies; with Legal and Standards & Practices to define the scope and contracts, and stay abreast Global Requirements
  • Collaborate with Operations, Project supervisors, Account executives and Clients to assess and determine resource allocations, needs and priorities
  • Identify ways to increase productivity and quality
  • Create a creative, collaborative, and respectful environment that gleans GREAT work

Head of Global Video Production, Barbie & Dolls Marcom; MATTEL March, 2015 – July 2022

  • Supported and elevated the creative goals for the production by making appropriate creative, production, financial and logistical recommendations
  • Continuously optimized production processes through in-depth analysis
  • Oversaw and managed the production team(s) and crew(s)
  • Created and managed budgets, timelines and deadlines
  • Aided in the initial assessment, viability and forecasting of potential projects
  • Acted as the primary conduit between project award and internal set-up and execution, championing such areas as the hand-off process, kick-off meetings, delivery schedules and determining key goals
  • Initiated effective and healthy collaboration across all departments
  • Identified ways to increase productivity and quality
  • Created a creative, collaborative, and respectful environment, and GREAT work

Senior, Executive Producer: 2006-2015

Developed the ideas; Bid; Led Pre-Production, Production Management, and Post for agencies 180LA, 72andsunny, BPG, Common, Deutsch, Fallon, Impatto, Innocean, Mekanism, New York Times, Pitch, R/GA, Tool, the watsons, on Brands including: Airbnb, Beats by Dre, BC2M, Cadillac, Communities in Schools, Expedia, FIAT, G4TV, Hyundai, Los Angeles Mission, Meineke, Mitsubishi, Mobizzo, New York Times, PepsiCo, Sony, Target, Tennis Channel, Woodbridge

Executive Producer, Rockhard Films November 2006 – December 2008

Oversaw successful music video division and launched the commercial division. Worked in a creative capacity with directors, clients, and artists. Hired and managed staff. Shepherded 30 productions/year. Wrote press; expanded roster; secured sales representation. Implemented strategies that resulted in better work and significantly bigger billings.

Agencies/Clients//Brands: Atlantic Records, Avril Lavigne, BBDO, Canon, David & Goliath, JWT, Geffen, Interscope, Jergens, Lady Gaga, MMB, Nike, Smirnoff, Sony, Twix, Wieden+Kennedy

Producer, TBWA \ Chiat \ Day June 1995 – February 2006

Oversaw aspects of production including talent search (directors, editors, designers), stage and location shoots (local and abroad), pre-visualization, casting, editorial, music, telecine, record / mixes, VFX, titles, and animation. Bid, estimated and actualized jobs; worked closely with cost consultants on various accounts; led pre-production meetings; created schedules. Nurtured relationships with creatives, vendors, and clients.

Brands: ABC, Apple Computer, Ball Park Franks, Earthlink, Energizer, Infiniti, Kinko’s, Levi’s, Nissan, PlayStation, Taco Belledd

Recognition

Cannes Lions Shortlist, Clios, Webby Awards, One Show, Effie Awards, AICP Awards, Beldings, and more.

Education

University of Arizona Bachelor of Arts in Art History, English Literature / Creative Writing, Classics

Personal Attributes

Warrior. Working mother. Leader. #AlwaysFindAWay

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